viagogo reinvented the European ticket resale market in 2006, and continues to lead the industry in technology and innovation. viagogo’s series of “industry firsts” includes:

2009

• viagogo signs the first every secondary ticketing deal in France to become the official ticket exchange of the Roland-Garros and BNP Paribas Masters tennis tournaments.
• In another industry first, viagogo partners with Festival Republic, organiser of the Reading, Leeds and Latitude Festivals and with the Isle of Wight Festival to become their official secondary ticketing partner.

2008

• viagogo forms a groundbreaking partnership with Madonna in which viagogo becomes the official secondary ticketing partner and official premium ticketing partner for Madonna’s Sticky & Sweet European Tour, marking the first ever partnership of its kind with a major concert tour.
• viagogo signs the first ever deal in the world between a secondary ticketing company and a major theatre producer, becoming the official Premium Ticketing Partner for Andrew Lloyd Webber’s Really Useful Group.
• viagogo partners with the New York Jets to offer fans the viagogo Victory Pass. This is the first ever official ticket futures partnership in the National Football League.

2007

• In a landmark partnership, viagogo signs the first ever secondary ticketing deal in Germany to become the official secondary ticketing partner of FC Bayern Munich.
• viagogo forges the first ever partnership anywhere in the world between a secondary ticketing company and a major record label, Warner Music International.
• viagogo signs the first ever deals in Europe between a musical artist and a secondary ticketing company to conduct VIP charity auctions:
• Linkin Park (to benefit Music For Relief.)
• Peter Gabriel (to benefit The Elders)
• James Blunt (to benefit Medicine Sans Frontieres)
• viagogo partners with Live Nation in the Netherlands to launch the Live Nation viagogo Ticket Exchange. This is the first ever partnership anywhere in the world between a secondary ticketing company and a major concert promoter.
• viagogo launches the first ever secondary ticketing partnerships in rugby, signing official ticket exchange partnerships with London Wasps and Leicester Tigers.
• viagogo conducts a series of first ever European VIP charity auctions:
• First ever industry awards event (MTV European Music Awards, to benefit the Red Cross)
• First ever movie premiere (Blood Diamond, to benefit Amnesty International)
• First ever TV show taping (The Friday Night Project, to benefit Masambiro)

2006

• viagogo launches the first ever fan to fan secondary ticketing exchange in Europe
• For the first time, fans can sell tickets directly to other fans with automated payment and delivery processed.
• viagogo establishes the first ever ticket buyer guarantees in Europe.
• viagogo inks the first ever secondary ticketing deals in Europe with major UK football clubs, signing both Manchester United and Chelsea FC as partners.
• viagogo launches the first ever program in Europe that allows people to sell tickets and direct the proceeds to a charity with the UK based charity Leonard Cheshire.