Executive Team

Eric H. Baker is the Founder and Chief Executive Officer of viagogo.

Prior to viagogo, Eric founded StubHub.com, the leading U.S. online secondary ticketing company for live events. Eric originated the StubHub concept and took StubHub from an idea on a sheet of paper to a rapidly growing, profitable business that has revolutionised the way that fans buy tickets in the secondary market. As founder and President, Eric developed the concept and business plan and was primarily responsible for sales/business development, strategic planning, financing, and public relations.

Prior to StubHub, Eric was an associate with Bain Capital, a private equity firm based in Boston. At Bain Capital, Eric focused primarily on technology leveraged buyouts. Prior to that, Eric worked at the management consulting firm McKinsey & Company, where he focused primarily on the Internet and electronic commerce issues. Eric graduated Phi Beta Kappa from Harvard College (’95) and received his MBA at Stanford Business School (’01).

Eric has been quoted in publications including The New York Times, The Wall Street Journal, Time Magazine, Business Week, and The Sports Business Journal. Eric has also appeared on broadcast outlets including CNN, MSNBC, CNBC, ESPN, Fox, and National Public Radio.

Alex Zivoder is Managing Director Europe at viagogo. Alex is responsible for all aspects of the day to day running of the company.

Alex brings to the team a comprehensive understanding of European e-commerce, mainly through his time at Expedia. He started at the online travel company as MD of France before taking on the position of Senior Vice President Europe. This saw him take charge of operations in the UK, Germany, France and Italy.

Previous to this Zivoder gained invaluable international management experience with Tele2, a global telecoms business of Stenbeck's Kinnevik group, and Eurostat, the Statistical Office of European Communities. He holds a PhD in Economics from the University of Nice and a degree in statistics and business administration from ENSAE, Paris.

James Wright is the Head of Engineering at viagogo. He oversees the entire product and technology infrastructure of viagogo’s market platform.

Prior to viagogo, James worked at Unisys where he solved performance and scalability problems for multi-national corporations. He also led development at other Internet start-ups.

James has a Bachelors degree in Electrical Engineering and a Masters degree in Computer Engineering from Syracuse University.

Cristopher is Head of Sales and Business Development at viagogo. He oversees all of the strategic development of new business and partnerships for the company in sport, music, media and theater.

He brings 10 years of experience in online ticketing via his previous position at StubHub. As Director of Business Development of StubHub, Cris was integral to building StubHub into the leading secondary ticket provider in North America. His responsibilities included the development, creation and management of the department responsible for 'seller' identification and recruiting; servicing the ‘seller’; and quality control management. He also provided early leadership in the efforts to sign key partnerships with professional sports teams in the U.S.

Prior to StubHub.com, Cristopher worked with Nike on several international projects and events including The French Open, Wimbledon, The Paris World Cup and the 2000 Sydney Olympic Games. Additionally, he assisted Stanford University in the strategic development and fulfillment of their corporate sponsorship program..

Cristopher received a Bachelors Degree in Marketing and Sales from the University of Arizona.

Gary leads viagogo’s North American business. He joined as viagogo's first business hire, and took on various roles throughout the organization before his current position.

Prior to viagogo, Gary worked at GGV Capital in Shanghai and Hillhouse Capital in Beijing, where he focused on consumer and high-tech investment opportunities. Prior to investing, Gary worked at The Boston Consulting Group for retail, consumer goods, and telecom clients. Gary also worked at Booz Allen Hamilton, Microsoft, and General Electric.

Gary graduated with a dual BS in Computer Engineering and Finance from the University of Maryland and an MBA from the Stanford Graduate School of Business.

Edward Parkinson is the director of viagogo UK and leads the UK business from viagogo’s headquarters in London. Edward is responsible for overseeing and driving all of the UK’s business operations including marketing, strategic partnerships and operations as well as the development and execution of the company’s strategy in the region.

Prior to joining viagogo, Edward worked as a strategy consultant for Marakon Associates in London and New York, advising leading corporations and non-profit organisations on marketing and business unit strategy.

Edward graduated with a Masters in Chemistry from the University of Oxford.

Christie Graham is Director of Finance at viagogo. Christie is responsible for all financial aspects of the Company, including the tracking and assessment of company performance, financial planning and analysis, investor relations and company statutory and accounting practices.

Prior to joining viagogo, Christie worked as an associate at The Carlyle Group, a private equity firm based in Washington, DC, where she focused primarily on leveraged buyouts in the industrial space. Prior to The Carlyle Group, Christie worked at the investment bank Merrill Lynch, where she focused on leveraged finance and financial sponsor transactions.

Christie graduated with distinction from The University of Virginia with a bachelor’s degree in commerce.