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Executive Team

Eric H. Baker

Founder and Chief Executive Officer

Eric H. Baker is the Founder and Chief Executive Officer of viagogo.

Prior to viagogo, Eric founded StubHub.com, the leading U.S. online secondary ticketing company for live events. Eric originated the StubHub concept and took StubHub from an idea on a sheet of paper to a rapidly growing, profitable business that has revolutionised the way that fans buy tickets in the secondary market. As founder and President, Eric developed the concept and business plan and was primarily responsible for sales/business development, strategic planning, financing, and public relations.

Prior to StubHub, Eric was an associate with Bain Capital, a private equity firm based in Boston. At Bain Capital, Eric focused primarily on technology leveraged buyouts. Prior to that, Eric worked at the management consulting firm McKinsey & Company, where he focused primarily on the Internet and electronic commerce issues. Eric graduated Phi Beta Kappa from Harvard College (’95) and received his MBA at Stanford Business School (’01).

Eric has been quoted in publications including The New York Times, The Wall Street Journal, Time Magazine, Business Week, and The Sports Business Journal. Eric has also appeared on broadcast outlets including CNN, MSNBC, CNBC, ESPN, Fox, and National Public Radio.

John Morris

Chief Operating Officer

John Morris is Chief Operating Officer at viagogo. As COO, John aims to ensure a smooth and seamless transaction process for both buyers and sellers. He has overall responsibility for the operations, logistics and customer service functions.

John brings over 20 years experience in e-commerce operations and customer management. Prior to viagogo, John held a number of senior management positions including Operations Director at lastminute.com throughout its rapid growth phase and previously he was also a Director at Thomas Cook for a number of years, heading up their direct sell division. More recently John was a director at a specialist US consultancy heading up their global customer management and research practice, assisting major multi-national organisations with sourcing strategies.

John received a BA in Economics from the University of Nottingham.

James Wright

Head of Engineering

James Wright is the Head of Engineering at viagogo. He oversees the entire product and technology infrastructure of viagogo’s market platform.

Prior to viagogo, James worked at Unisys where he solved performance and scalability problems for multi-national corporations. He also led development at other Internet start-ups.

James has a Bachelors degree in Electrical Engineering and a Masters degree in Computer Engineering from Syracuse University.

Cristopher Miller

Head of Sales and Partnerships

Cristopher Miller is the Head of Sales and Partnerships at viagogo. He directs and oversees all strategic development of the management between viagogo and professional sports clubs, is responsible for the development of the ‘sell side’ of the business, including product development and business management services for viagogo sellers.

Cristopher brings over five years of experience in online secondary ticketing via his previous position with StubHub.com. As Director of Business Development of StubHub.com, Cris was integral to building StubHub.com into the leading secondary ticket provider in North America. His responsibilities included the development, creation and management of the department responsible for ‘seller’ identification and recruiting; servicing the ‘seller’; and quality control management. He also provided early leadership in the efforts to sign key partnerships with professional sports teams in the U.S.

Prior to StubHub.com, Cristopher worked with Nike on several international projects and events including The French Open, Wimbledon, The Paris World Cup and the 2000 Sydney Olympic Games. Additionally, he assisted Stanford University in the strategic development and fulfillment of their corporate sponsorship program.

Cristopher received a Bachelors Degree in Marketing and Sales from the University of Arizona.

Daniel Nathrath

Country Manager Germany, Austria, Switzerland

Daniel is responsible for viagogo's business in the German-speaking markets. This includes partnerships such as viagogo's partnership with Bayern Munich, business development activities as well as overall responsibility for viagogo's German language websites.

A lawyer by training, Daniel brings experience from various management positions at Bertelsmann subsidiary Lycos Europe from 1999 to 2003, including General Counsel, Director Business Development and Product Management and Board Member of Danish portal Jubii. From 2004 to 2006, Daniel worked as a strategy consultant for the Boston Consulting Group and in 2006 he founded a successful online entertainment startup.

In addition to his law studies at the universities of Bonn, Strasbourg, Cambridge and Houston (LL.M.) and business studies at INSEAD, Daniel Nathrath holds an MBA degree from the Graduate School of Business at the University of Chicago.

Nic Adams

Head of Product Development

Nic Adams is Head of Product Development at viagogo. Nic is responsible for all aspects of product management and development. He ensures that viagogo's products are world-class in meeting the needs of partners and customers.

Nic joined viagogo after 15 years with Tickets.com where he held a variety of roles from customer service through software engineering to product management. Nic has designed, engineered and supported many of the world's most popular arts, sports and visitor attraction ticketing systems around the world.

Prior to Tickets.com Nic was Technical Manager at Guildford Civic Hall in Surrey, England. As Technical Manager, Nic was responsible for all the technical aspects of the building and events.

Brian Draggoo

Online Marketing Manager

Brian oversees the marketing strategy across the online channel as well as working closely with the offline marketing team.

Prior to joining viagogo, Brian spent several years working at online advertising agency Avenue A | Razorfish managing online marketing strategy for clients such as Windows Vista and HSBC. During his time there he specialized in search engine marketing and emerging media.

Brian has a Bachelors degree in Business Administration from the University of Washington, and received his MBA from Oxford University (Saїd Business School) with a focus in Global Strategy and Marketing.